What is Muse?
Muse is Meta's personal AI agent, announced in September 2026, which runs tasks on a dedicated cloud computer. Meta says it can open a browser, fill out forms and handle tasks such as booking travel, and that it checks with the user before sensitive actions like making a purchase. It is used through the Muse app, WhatsApp and muse.ai, with AI glasses support announced as coming soon.
Cost: Free + paid plan (Paid from US$20 per month). Booking: Books for you. Works on: Web, iPhone, Android, WhatsApp.
Best for: US users who want an agent they can message, including in WhatsApp, to handle a travel booking end to end.
How Muse uses AI
Powered by Meta's Muse Spark model, the agent carries out multi-step tasks in a cloud browser on the user's behalf rather than only answering questions.
Booking: Books for you. Check who the seller is before you confirm: their change and refund rules apply to anything it books.
Keep in mind
- In limited testing and rolling out in the US; not available in all locations
- Free use has a usage limit that resets
- Checks with the user before purchases and other sensitive actions
Is Muse free? Cost and plans
Free + paid plan. Free with a usage limit; Power ($20/month) and Maximum ($100/month) raise the weekly allowance. Meta's help page shows prices in $ without naming a region.
| Plan | Price | Region | Checked |
|---|---|---|---|
| Power | US$20 per month | US | Source, |
Prices are shown in the currency and region the provider published. We do not convert them.
Also from Meta
Muse alternatives
Tools for a similar task. Sharing a task does not make them interchangeable, so compare what each one does.
Sources
Sources checked . This listing summarises what the provider and other cited sources say; it is not a hands-on test.
- Introducing Muse: The World's First Personal AI Agent Built for Everyone (Meta, 8 September 2026)about.fb.com, checked . Supports: Personal AI agent on a cloud computer; booking travel; opens a browser and fills forms; checks before purchases; Muse app, WhatsApp, muse.ai; rolling out in the US; free with subscription plans
- About Muse subscriptions (Meta Help Center)meta.com, checked . Supports: Free with usage limit; Power $20/month, Maximum $100/month; limited testing, not in all locations; 18+
What we could not confirm
- Meta gives no travel-specific examples such as which flight or hotel sites Muse works with
- Relationship between Muse and the Meta AI assistant is not explained on Meta's pages
- ai.meta.com/muse renders client-side and could not be read directly