Singapore Airlines Kris AI virtual assistant on singaporeair.com

What is Singapore Airlines Kris?

Kris is Singapore Airlines' AI-powered virtual assistant on its website, first launched in 2017 as a beta chatbot. In April 2025 SIA and OpenAI announced a collaboration whose first focus is improving Kris, building on its flight recommender feature, to help customers plan, book and manage journeys. Trade press reports that Kris was relaunched with a large language model in July 2025 and handles common requests and some simple transactions around the clock, while the Flight Recommender suggests itineraries, including KrisFlyer award options, from a natural-language request.

Cost: No separate charge (Comes with the device or service). Booking: Not confirmed by the provider. Works on: Web, Inside singaporeair.com.

Best for: Singapore Airlines and KrisFlyer customers who want help finding suitable flights or quick answers on the airline's website.

How Singapore Airlines Kris uses AI

Answers customer questions in conversation and, through the Flight Recommender, turns a natural-language request into suggested itineraries for paid or award travel.

Booking: Not confirmed by the provider.

Keep in mind

• Flight Recommender suggestions are a decision aid; fares and availability still need confirming before ticketing
• Covers Singapore Airlines services only

Is Singapore Airlines Kris free? Cost and plans

No separate charge. No separate charge; part of singaporeair.com.

Singapore Airlines Kris alternatives

Tools for a similar task. Sharing a task does not make them interchangeable, so compare what each one does.

• Lufthansa Chat AssistantAI chat assistant on Lufthansa Group airline sites and apps
• AI.gGenerative AI assistant from Air India
• QAQatar Airways SamaAI cabin crew assistant in Qatar Airways' app and site
• Virgin Atlantic ConciergeAI travel concierge on Virgin Atlantic's site and app
• Air France My Trip AssistantGenerative AI baggage chatbot on Air France's website

Sources

Sources checked 15 October 2026. This listing summarises what the provider and other cited sources say; it is not a hands-on test.

1. Singapore Airlines And OpenAI Partner To Enhance Customer Experience And Operational Efficiency With AI Solutions (Singapore Airlines, 25 April 2025)singaporeair.com, checked 15 October 2026. Supports: Existing AI-powered virtual assistant on SIA's website with a flight recommender feature; OpenAI collaboration first focused on improving it to help customers plan, book and manage journeys and discover destinations
2. Singapore Airlines Launches Chatbot For Customer Queries (Singapore Airlines, 12 December 2017)singaporeair.com, checked 15 October 2026. Supports: Kris launched as a beta chatbot, first on Facebook Messenger and later on singaporeair.com; trained using artificial intelligence
3. Air Journal report on Singapore Airlines' use of AI (19 August 2026)air-journal.fr, checked 15 October 2026. Supports: Kris relaunched in July 2025 with a large language model; 24-hour self-service for common requests and some simple transactions; Flight Recommender suggests itineraries from natural-language requests for paid and KrisFlyer award tickets; suggestions to be checked before ticketing

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