What is AI.g?

AI.g is Air India's generative AI virtual travel assistant, launched in 2023. On WhatsApp (+91 96670 34444) it answers questions across more than 1,300 travel topics in Hindi, English, French and German, and lets travellers check flight status and baggage information, download boarding passes or e-tickets and select seats. In January 2025 Air India added eZ Booking on airindia.com, where Maharaja Club members describe their trip by text or voice and get an itinerary to book in fewer steps; Air India's revamped mobile app (July 2026) includes AI.g and EZ Booking.

Cost: No separate charge (Comes with the device or service). Booking: You book in the same app. Works on: Web, WhatsApp, Inside Air India website and app.

Best for: Air India passengers who want quick answers or day-of-travel tasks on WhatsApp, and Maharaja Club members who want faster booking.

How AI.g uses AI

Generative AI interprets travellers' questions and answers them in conversation; eZ Booking turns a short text or voice description of a trip into a ready itinerary in Air India's booking flow.

Booking: You book in the same app.

Keep in mind

eZ Booking launched for Maharaja Club (loyalty) members only
AI.g works in four languages: Hindi, English, French and German
Some queries are escalated to human agents

Is AI.g free? Cost and plans

No separate charge. No separate charge; flights are paid to Air India as normal.

AI.g alternatives

Tools for a similar task. Sharing a task does not make them interchangeable, so compare what each one does.

Sources

Sources checked 15 October 2026. This listing summarises what the provider and other cited sources say; it is not a hands-on test.

Air India's virtual travel assistant is now on WhatsApp (Air India press release, January 2024)airindia.com, checked 15 October 2026. Supports: AI.g on WhatsApp; 1,300+ topics; flight status, baggage, boarding pass, e-ticket, seat selection; four languages; WhatsApp number (read from search-indexed text; direct fetch timed out)
Air India's Virtual Travel Assistant Is Now On WhatsApp To Assist Guests (press release reprint, CXOToday, 9 January 2024)cxotoday.com, checked 15 October 2026. Supports: Full release text: generative AI-powered assistant AI.g; WhatsApp +91 96670 34444; 1,300+ topics; flight status, baggage, boarding pass, e-tickets, seats, support-request status; Hindi, English, French, German; learns from unanswered questions
Air India launches AI-driven eZ Booking (Air India press release, January 2025)airindia.com, checked 15 October 2026. Supports: eZ Booking on airindia.com, initially for Maharaja Club members, with mobile website and app to follow (read from search-indexed text; direct fetch timed out)
Air India's new AI-powered virtual booking agent tool launches for loyalty club members (Aviation Business News, 24 January 2025)aviationbusinessnews.com, checked 15 October 2026. Supports: eZ Booking: text or voice trip description produces an itinerary, booking completed on the website in fewer steps; Maharaja Club members first; AI.g launched May 2023; some queries escalated to human agents
Air India Rolls Out Revamped Mobile App With In-House Booking Engine, AI-Powered Travel Features (Free Press Journal, 16 July 2026)freepressjournal.in, checked 15 October 2026. Supports: Revamped app includes the AI.g virtual assistant and the EZ Booking capability

What we could not confirm

Air India's website timed out on every direct fetch; official text was read from search-indexed copies and press reprints
Whether eZ Booking is now open beyond Maharaja Club members not confirmed
Which app platforms carry AI.g and EZ Booking not stated
Whether AI.g still answers chats on the airindia.com website (as well as WhatsApp and the app) not separately confirmed

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